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» Currently browsing posts tagged with: Cold Water

The State of the Mac: Things Change

January 29th, 2005

Up until that rumor explosion in December, some things were absolutely certain about Apple. For one thing, Steve Jobs would never allow the company to sell a cheap Mac or a cheap iPod. There was no profit in it, and it was better to get large profit margins and remain a boutique computer company. This [...]


On the Hazards of Inflated Expectations

January 8th, 2005

No doubt Steve Jobs is busy preparing his keynote address for next week, making sure the slides and other demonstrations go off without a hitch. Since he’s the consummate perfectionist, I’m quite sure he has worked his staff overtime on what may be the most important speech of his career. A lot depends on the [...]