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Do You Really Want an Apple Label on All This Stuff?

October 23rd, 2008

It’s hard to believe how many product lines used to bear the Apple logo — or at least the rainbow-colored version that was in vogue in the last century. The original PostScript laser printers, known under the collective moniker of LaserWriter, came from Apple, although the guts of the early versions were actually built by [...]


Newsletter #464 Preview: Microsoft Resorts to More Lies to Prop Up Vista

October 19th, 2008

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services.
Certainly, I think few of you would disagree that Windows became the best [...]


Newsletter #462 Preview: Is Apple Finally Learning How to Listen to You?

October 5th, 2008

On quite a number of occasions, Steve Jobs has said that Apple listens to its customers. In fact, he’s mentioned some examples when it comes to new product features and changes. Surely, when he made some unbelievably flippant remarks about last year’s major price cut to the iPhone, that it was the price early adopters [...]