All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone.
Now if [...]

Well, it looks like Microsoft is going to be getting some cash from Apple and RIM has a lot to fear in their lucrative business market. During a session with tech journalists on Thursday morning, Apple CEO Steve Jobs unveiled the long awaited iPhone SDK. Available as a free download, it is basically an updated [...]

You know a lot of what Steve Jobs says during interviews may be overlooked when controversy erupts about something Apple is doing at any given moment.
Months back, for example, when Jobs was asked about a Software Development Kit (SDK) for the iPhone, to give third-party software developers a chance to build applications for it, he [...]