Google
 


Subscribe to The Tech Night Owl Newsletter

*Required



» Currently browsing posts tagged with: Corporate Communications

Does Apple Need an Information Czar?

September 4th, 2008

Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting.
He wouldn’t be the first corporate executive to become the star of an ad campaign either. Years [...]


Newsletter #457 Preview: No, Apple Isn’t Going Downhill

August 31st, 2008

I still remember, nearly 20 years ago, setting up a brand new Macintosh system in my home. Up till then, I did most of my work at the office, but I had seen the future, more or less, and telecommuting was going to be a large part of it, so I had to be prepared.
Now [...]


Newsletter #411 Preview: Apple and Microsoft: Who Gives Better Excuses?

October 14th, 2007

From the time we are children, we instinctively know how to find a reason for doing something wrong. For example, when you slap your brother or sister, and your mother is justifiably angered, you make the excuse that they hit you first, that you were only fighting back.
Unfortunately, this sort of behavior sustains itself into [...]