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Microsoft’s New Ad Campaign Ignores Logic

September 8th, 2008

So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room.
Now Barbara doesn’t ordinarily talk about such matters. To her, they are strictly [...]


The Mac Myth Report Revisited!

August 25th, 2008

A long time ago, someone said that the more things change, the more they stay the same. Despite the incredible market share gains Apple has made with Mac sales around the world, people still denigrate the platform is irrelevant, and doomed to failure.
Sure, we don’t hear the “Apple is dead” claims so much anymore. It’s [...]


Newsletter #448 Preview: Yes, Many Businesses Are Using Macs

June 29th, 2008

One common objection to Macs might be called the “McDonalds argument,” which posits that, since Windows occupies more than 90% of the world’s personal computers, they have to be the best. The public says so.
While I won’t say McDonalds is necessarily bad as fast food establishments go, the food is a far cry from gourmet [...]