The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services.
Certainly, I think few of you would disagree that Windows became the best [...]

The way Wall Street reacted to recent rumors about Steve Jobs and whether or not he’s seriously ill certainly mirrors the common perception that the company he co-founded can’t possibly succeed without him.
I can surely understand the reason for this common conception, since we all know how bad things were at Apple in the 1990s [...]

Welcome to the nasty world of disconnect, where a high-flying company can say anything it wants, even if true, and the stock market prefers to look for troubling news.
Of course, that’s a part of that is our tabloid mentality, where we’re always searching for the juicy headlines that make a person or corporation look bad. [...]