I suppose a company’s life-cycle might resemble that of a living creature. Some die rapidly, often without achieving success. Others attain the pinnacle of success, grab the brass ring and discover the end of the rainbow. A precious few, such as Microsoft, come to dominate their industry. You can almost think of them as invulnerable, [...]

Once upon a time, the name Microsoft invoked feelings of abject fear from most of its competitors. And no wonder. The world’s largest software company was notorious for entering PC-related markets and squeezing out competitors. Its victories over the Mac and Netscape are legendary.
However, as Apple continues to dominate the headlines, not just in the [...]

Can you imagine the world’s largest, mightiest software company being afraid? It doesn’t seem to make a whole lot of sense, and if you said it was utterly illogical, I’d understand. But when you’re number one in any industry, you can’t believe it’ll last forever, because it probably won’t.
Think of the millionaire who believes that [...]