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» Currently browsing posts tagged with: Halo Effect

Has the Mac Lost its Soul?

April 15th, 2006

The things you’ve long taken for granted in this tiny corner of the universe have been turned upside down over the past few years. It really started when Steve Jobs saved Apple by unveiling the bondi blue iMac in 1998. It seems almost an eternity in the world of personal computers, but it signaled a [...]


The Low-Down on the Great iTunes Conspiracy

January 21st, 2006

You know that the Mac platform is supposed to be less vulnerable to spyware and viruses, and this is one of the reasons why more and more Windows users are switching. Sure, there’s that iPod halo effect, but that’s simply another factor. I’m also sure that Apple understands this full well, and also that we [...]