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» Currently browsing posts tagged with: iMac

Apple’s Prospects: What a Difference a Year Makes!

July 9th, 2008

In 2007, for a time you had to feel that Apple was neglecting the Mac. At the beginning of that year, the famous Steve Jobs keynote concentrated very little on Mac-related developments, and mostly on the iPhone. A few months later, we learned that the next major reference release for Mac OS X, Leopard, would [...]


The Snow Leopard Report: Selling Updates Without New Features

July 3rd, 2008

Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about.
One, as you recall, was “multiple selections,” which [...]