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The Snow Leopard Report: Selling Updates Without New Features

July 3rd, 2008

Before Mac OS X took over, I wrote a book about Microsoft Office 2001. When Mac OS X arrived, Microsoft ported their office suite over, as Office X. Although they charged their standard upgrade fee for the suite, there were actually very few new features to talk about.
One, as you recall, was “multiple selections,” which [...]


Another Look at the 10.6 Value Equation

July 2nd, 2008

Since I wrote my first article suggesting whether Apple should just give away Snow Leopard or make it a low-cost upgrade, many of you have written some cogent comments on the subject. You see value in what Apple is doing to improve Mac OS X, even if there aren’t a lot of surface changes or [...]


The WWDC Report #4: The Products Apple Doesn’t Talk About

June 11th, 2008

You know that this year’s WWDC was designed first and foremost to be an iPhone event. That’s why you didn’t hear much about Snow Leopard, Mac OS 10.6, which has features that are of more interest to developers than the rest of us. In fact, most of the information about Snow Leopard was provided under [...]