It’s a sure thing that lots of so-called tech reporters have been making the rounds predicting what Apple will unfurl at the Macworld Expo next week. While I’m sure some of those guesses are on the money, and I also suspect Apple spread some of those tales for maximum impact, others will be thoroughly off-base.
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One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other [...]