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» Currently browsing posts tagged with: Product Announcements

The Apple Product Announcement Waiting Game

October 7th, 2008

At one time, if you posted photos or other information that was dangerously accurate about a forthcoming Apple product, you’d get a legal letter demanding you stop. But after losing a high-profile case against some popular bloggers last year, and convincing Think Secret to close shop, it appears Apple has pulled back and is taking [...]


Is Apple Playing a Psychological Warfare Game?

January 24th, 2008

I know. You are going to think that I’m just playing my own game here, to get lots of hits with a lurid title, but I’m perfectly serious. If you examine Apple’s usual public relations ploys in handling new product announcements and other matters, you might even agree with me.
Let’s go back to last year, [...]


Apple’s Stealth Product Introductions Revisited

August 8th, 2007

Now perhaps Steve Jobs didn’t want to stretch out the session any further, not wanting to bore the assembled reporters or those watching the online version. But several product announcements came in under the radar. In fact, they were so low-key, they didn’t even merit press releases.
Talk about getting a tepid send-off. It reminds me [...]