One of the most telling jokes during the presentation of Leopard at Apple’s WWDC was that it was $129 for the “Basic” version and $129 for the “Ultimate” version. In stark contrast to Microsoft’s confusing lineup of Vista choices, Apple stayed with the program. One “client” version and one “server” version, basically. Yes, there’s a [...]

Consider a company looking to update its computers. What influences its decision? Take, for example, the new “Get a Mac” ad campaign now dominating the TV airwaves. Can you imagine a company’s technical people rushing to an Apple Store after they air? What is Apple’s market focus these days?
Well, to use the iPod as the [...]