Let me get right to the point: I really don’t see any further point in making further predictions about Apple’s new notebooks, with the event close at hand, and probably here for many of you when you read this column.
In passing, though, I might suggest that Apple has staged a major effort to fuel the [...]

I don’t take TV ads very seriously. Some are mildly entertaining. Except when I’m watching a live broadcast, however, I’m too busy whizzing past them with my DVR’s fast forward function. Unless the claims are overtly bogus, rather than just mildly questionable, I don’t give them much attention.
But this doesn’t happen if you’re Apple Computer [...]