The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services.
Certainly, I think few of you would disagree that Windows became the best [...]

I’m sometimes criticized for writing tabloid headlines to get attention, but I’d like to think that they all accurately reflect the contents of my articles. At the same time, I realize some of you will fight me tooth and nail over this one, because you can’t imagine that the world’s largest software company — which [...]

Although I am sure some of you believe Steve Jobs to is really close to becoming a prophet, I am pretty sure Apple didn’t know it would be creating a cultural phenomenon when the first iPod came out. How could he foresee that its name would become synonymous with the product category, in the same [...]