You have to know that few companies incite such polarized reactions as Apple. Although most people seem to have a positive attitude about the company, some aren’t so impressed. At the same time, most everyone is trying to fathom Apple’s next move, usually without much success, and the same can be said for the impact [...]

I don’t take TV ads very seriously. Some are mildly entertaining. Except when I’m watching a live broadcast, however, I’m too busy whizzing past them with my DVR’s fast forward function. Unless the claims are overtly bogus, rather than just mildly questionable, I don’t give them much attention.
But this doesn’t happen if you’re Apple Computer [...]