A good ad campaign invokes positive images, appeals to your subconscious needs and, in general, makes you feel great about buying the product or service in question. Take a car. Buy the right vehicle and you’re beautiful and sexy and ready to take on the world.
I hardly need to go on. You all know the [...]

I still remember the scene at the WWDC keynote where Steve Jobs and Intel CEO Paul Otellini embraced. It was all show business of course, a symbol to show the spirit of cooperation between the two companies. It doesn’t mean the two hang out Friday evenings at one of the local pubs in Cupertino or [...]