In the 1980s, Bill Gates told Apple’s CEO at the time, John Sculley (the former soft drink executive), that he should license the Mac OS. As far as Gates was concerned, Apple would own the market.
Well, what really happened was that Sculley, in his infinite stupidity, actually licensed some of the Mac OS to Microsoft, [...]

It’s a well-known fact that no PC hardware or software maker will survive if you stop buying new versions of their products. While there will always be new customers, a company wants to extract as much cash as possible from the ones that have already purchased their stuff.
Of course, this applies to all businesses building [...]

It’s a sure thing that few software companies would survive were it not for repeat customers. If you bought version one, they need to find some way to rope you into buying version two, and so forth and so on. If you get enough loyal customers, you don’t have to work quite as hard to [...]