Apple has some news that, if confirmed, they can really crow about in their financial statements that are due for release later this month. But, at the end of the day, it probably won’t help their stock price.
Their troubles got worse last week, when a bogus report about Steve Jobs suffering a severe heart attack [...]

All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone.
Now if [...]