If you saw the TV movie “Pirates of Silicon Valley,” you probably have a negative view of how Bill Gates and Steve jobs get along. Certainly if you look at the ongoing rivalry between Apple and Microsoft, you’d get the distinct impression that these aging veterans of the technology wars are dire enemies.
However, if you [...]

I don’t know how often I’ve wondered why Apple isn’t pushing Macs these days, but now it seems those ads are all over the place. Apple has made some heavy-duty media buys, and you see the “Get a Mac” commercials on many of your favorite shows. That is, if you haven’t sped past them on [...]

One thing is certain and that is that Apple maintains tight-fisted control over information about the company. When it comes to new products, the entire marketing process from press release, to contacts with media and ads, is carefully orchestrated. And the results have usually been highly successful. Product announcements that would be routine at other [...]