All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone.
Now if [...]

Imagine if you were the CEO of the world’s largest software company, and that some of your products had shares of upwards of 90% in certain market segments. You are sitting at the top of the mountain, reasonably secure in your knowledge that there were no credible competitors out there, and that your place in [...]

In recent months, I’ve come to believe that most people finally understand that Macs and PCs are comparably priced when comparably equipped. That is, until I read some more of that silly fiction that attempts to convey precisely the reverse, that Apple is the BMW, and the PC is the Ford, and that the former [...]